Your digital presence can look old. It can be outdated. Just like how a certain style of hair or clothes can date a person or even make them look older than they are, so too can the design and even content features of your website and social media presence.
This doesn’t mean you need to blindly follow the trends, or change things up for the sake of changing them. It just means that you need to be aware of the signs of stagnation so you know when to shake things up and refresh your digital presence.
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Five Signs It’s Time to Give Your Digital Presence a Refresh
There are a few key signs that it’s time to revamp your digital presence. If you notice any of them, it’s a good idea to seek professional SEO services to give your website a full audit, and launch your website redesign. Working from the ground up with SEO in mind ensures customers and algorithms will be happy with your changes, meaning you get double the benefits of your redesign.
1. Your website just looks old
Remember those old HTML websites? They had music on in the background, a banner along the side, and perhaps a fun little cursor when you used the site? If someone stumbles across one of those now, they’ll feel very old.
Chances are, you don’t have one of those dinosaur websites, but the same holds true for newer designs. Those large parallax home pages? Those look old now. They’re also a dime a dozen. If too many people are using your design, it’s time to shake things up.
2. Your website doesn’t work well on devices
Mobile-first design has been touted and shouted at the top of rooftops by everyone and their dog for a decade now, so you might think that you have this in the bag. Or, at least, you thought you did when you chose a responsive design. Just as with everything, web browsers also update. This means what used to work might now not. Similarly, what you can do on a mobile web browser might have expanded, giving you more opportunities than before.
3. Your website is slow and unruly
There’s so much competition out there that even a split second is too long. You need your website to be instant, so if anything on your website takes forever to load, the links take you along a merry chase, or there are any other issues (either due to updates not being compatible with your design, or issues with your design itself) you need to refresh.
4. Your website doesn’t match your current brand
The older businesses get, the more likely their original brand identity doesn’t fit them quite as well. You need to constantly run tests to ensure your brand identity matches your business. If it doesn’t, it’s time for a full revamp.
5. Your website’s not seeing the same results
Look at your analytics. Has traffic dropped? That might be an indication you need a new SEO strategy. Have click-through-rates dropped? Sales? If any of these key performance indicators are drooping slowly but surely, then it’s time to inject some new life into your website. Just remember to make every change with SEO in mind, so that both users and algorithms alike are happy with the changes you make.